How to: What Not To Put On Your Firm Homepage

Have you taken that leap into the 21st century and created a web site for your practice? How long has it been since it was updated? What kinds of questions did you ask yourself during planning and design? What was your goal for the web site presence? How do you know if it's effective?

Making a web site takes more than just code. You need to consider it as one more method for advertising your serves to prospective clients; and this takes some careful consideration.

Margot Teleki wrote an article for Law.com's Legal Technology that can help guide you through some dos and don'ts as far as home page content and design. Use Your Home Page as a Marketing Tool covers some of the issues you need to consider for drawing a prospective client from a search engine to your site, as well as what kinds of information to provide for them once they reach your home page. It's a fairly short article that can get you started on the right track.

Oh, and while I'm at it--here's another article by Teleki. It pretty much covers the same topic, but details more specifically the dos rather than the don'ts.

What Does Your Web Site Say About You?